.. The tobacco industry spends about $8 billion annually on advertising and promotion in the United States, and most of that marketing. They spend this money to get kids hooked. Remember, adults don't start smoking kids do. (about 90 out of every 100 smokers started before the age of 18) The tobacco executives are too smart to waste money on advertising campaigns that don't work.

How can you fight back?? By trying to reach as many people as you can. Like C.O.S.T., you won't have the money to run ads in magazines, or to hire actors and actresses to speak for you. But you can get the word out by participating in activities that get media coverage. That's a great way to get other people to know about the lies of the tobacco industry. It's a great way to get other people to join you in your fight to protect kids!